Sunday, June 12, 2011

Chapter 26: Web Pages

Web pages can be better than print documents because they are easy to update and they save on printing costs. It's also incredibly easy to distribute Web pages-- simply send around the URL! Web pages are also interactive, which a print copy can never be. It should also be noted that a Web site refers to an entire site, while a Web page refers to only one page of the site.


It should be re-stated again, that your Web page should consider its audience and purpose. The Web can be accessed by anybody, so be careful about what you post. It's also pertinent to construct a purpose that will allow your reader to find exactly what they want when they visit your page-- in this day and age, if they don't find what they are looking for quickly, they'll move on!


Like I said in my last statement, people want information quickly when they search the Internet, so you should read up on several suggestions to make your web page more readable. Your page should be accessible, and contain worthwhile content. It should be sensibly arranged, with a clean and crisp page design and a good use of both visuals and special effects.


Some guidelines to keep in mind when writing web pages are as follows. It's best to chunk the information, which means that you want to eliminate longer paragraphs by breaking them up. You should write with a readable style, and keep your sentences and paragraphs short. It's best to try to catch your reader's attention in the first couple of paragraphs, and also to write in a factual, neutral tone. Choose meaningful words, and write with respect to interactive features that you may have on your page. It's most important to remember, however, that almost all Web pages can be accessed from anywhere around the world.


Designing your Web page is also critical, and the following points will make your page most effective. Try to keep an F-shape pattern, so that your top paragraphs are the most important, and additional links are in the left-hand margin. Also, use plenty of white space, and leave ample margins. Also, an unjustified right margin is easier to read. Hyperlinks are best used to direct readers to other information. Also, consistent font style and size are most appealing, and you should not underline anything for emphasis. Use ample heading as well, and use visuals to your advantage. Finally, a balanced color palette is most appealing and should reflect the theme of your page.


You can plan your Web site several ways, but I would recommend using storyboarding, working with a team, or using a software that can convert documents to Web pages.


Since Web pages will most likely have global audiences, consider global implications when writing your blog. Write in clear, simple English that is easily translatable, and avoid any direct cultural references or humor. You can also offer different language options. And your color scheme and the visuals you provide should be appropriate to a variety of cultural groups.


Web pages are not immune to ethical and legal implications as well! You may be subject to copyright issues or privacy considerations.


Group Discussion Question: How would you appeal to a global audience when constructing a Web page? I guess it depends on your topic, but what about being respectful, or picking appropriate visuals?

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